What’s in store at Hlaska
Developing a visual brand language for the independent bag, apparel and accessory maker
Elixir began working with Hlaska in 2007, redesigning their website and catalog to align with the growing company’s new luxury positioning. In 2008, Hlaska opened their first store on Fillmore Street in San Francisco. In anticipation of additional store openings, Hlaska has recently asked Elixir to develop a brand visual language that will inform in-store collateral, packaging, and advertising.
Anthony Mazzei, Hlaska’s founder and CEO, recently had occasion to describe his initial experience working with Elixir: “The first thing I noticed about Elixir is how much time they take to ask questions to understand our brand. Elixir does not take the easy way, they don’t look for shortcuts. They are so passionate about our products that the work feels seamless, like they are part of our company. They helped keep our goals both realistic and ambitious. They are always on time, and everything they touch looks 50 times better than the original. They are worth every penny.”
In Kyle’s pocket these days: Hlaska’s Evergreen wallet in Cognac. The vegetable-dyed leather is embossed with wood grain “lifted” from an actual piece of cedar. The wallet also comes with pine-grain emboss (in Natural) and ebony-grain emboss (in Black, natch).
On Jen’s arm on-the-go: The Caliper Briefcase from Hlaska’s first collection. Structured walls and multiple pockets keep her everything secure and highly tidy.
