For twenty-eight years and counting, Elixir’s proposals promise “3+ approaches” to design assignments. For the idea that blossoms into full glory, there are at least two other iterations that didn’t make the cut.

Before COVID, Elixir Design was a small but busy office in the heart of San Francisco. Our team filled up space, shouting questions at each other, passing by each other’s desk for a check-in or a quick pick-me-up. The kitchen used to be the place of our informal reunions. These times are far gone. Nowadays, our workstations are more likely our kitchen or living room tables, maybe even our beds.

It’s a new year filled with all of the promises of what’s possible and we are here to tell you, you are smarter, funnier, and better looking than the anonymous grey default avatar.

Lots has come to light about the reality of Zoom Fatigue and what living work-life through video conferencing does to our communication and nervous systems.

There is something about the way we are coming together in such circumstances. The distance between us has only increased our need for communication.

If you are about to embark on a logo project, here are things to consider about the process and to address in the creative brief.

Elixir was enlisted by prAna for its rebranding effort—shifting away from being perceived as an items-based yoga and climbing company and evolve into what they referred to as “an authentically soulful lifestyle brand.”

As a company, we try and walk the elusive line of healthy work/life balance. Research shows naps and vacations lead to more and better output.

From its earliest days, Elixir has brewed up New Year’s gifts for our friends, families and, of course, clients. We apply the same criteria every year: – Will the gift delight the people who receive it more than the people who concocted it? – Can we afford to produce and assemble it in the way that we would like? – Is it something so fun or useful that we wish everyone could have one?

We have been waiting with baited breath to find out where in San Francisco Billy and Bruce’s heart design would land for public display. We had high hopes for Union Square and are thrilled to say it’s there!