Box Bottle Bag

Elixir is excited that our packaging for Golden Star Tea Company is included in Box Bottle Bag. The new book from The Dieline and HOW Books features “the best of the best” in packaging design.

About the book, author and The Dieline Editor Andrew Gibbs says “Great packaging adds more than just monetary value to a product—it adds emotional value. It has the power to directly trigger the emotions of the consumer, and is what makes someone fall in love with a product, or even hate it. It’s that emotional connection that makes a design a success.”

When asked about working with Elixir, Golden Star Tea Company’s CEO Eddie Carden added:

“We came to Elixir with a packaging design challenge, and we communicated it to them as a story. Elixir is intuitive, expert at listening, and what they came back with was remarkable. They converted our story into a design, translated that into a prototype, and now the story we hear back from people looking at our package design is the same one we told Elixir at the beginning. We wanted the packaging to make a promise regarding the quality of the product inside the bottle. Elixir’s design successfully communicates to our customers the type of experience they might expect, and it sets their expectations high, exactly where we want them.”

To read more about the book and its author or purchase a copy, click here.

Elixir’s packaging for Golden Star Tea Company will also be featured this fall in the Graphis Design Annual 2010.