Elixir is an award-winning brand identity firm. If you are on a mission of one kind or another, you are in the right place.

SFJAZZ hosts an annual gala honoring a luminary performer each January, and since 2017, Elixir has been charged with creating event collateral that is inspired by the recipient of a Lifetime Achievement Award. While the big picture goal is to help raise money, the underlying intent is to fully encapsulate the tone for the event — from the moment the invitation arrives in the mailbox to the community galvanizing celebration.

The Koret Foundation is in its fourth decade of awarding grants to enhance the quality of life for everyone in the Bay Area and to ensure the continuation of the Jewish people. Elixir was asked to design an elegant website with the profoundly good work of Koret’s grantees as its centerpiece.

Since 2015, Elixir has supported the University of California, San Francisco in a variety of development efforts to entice donors to give. UCSF carries some complex brand challenges. To insiders, specifically those working in medicine or those who have needed medical attention, the institution is among the most highly regarded in the industrialized world. To everyone else, there is a lack of clarity about the basics. Those who know it to be a public university in the UC system with sole focus on the medical arts are in the minority. As a public institution, the need to fundraise is profound.

Tipping Point is an icon of positive change in the San Francisco Bay Area, creating groundbreaking impact in the fight against poverty. By skillfully facilitating the most effective flow of resources between donors and nonprofits, Tipping Point has raised the bar on lifting families out of poverty. Elixir’s work has conveyed Tipping Point’s innovative and game-changing results across all mediums for over a decade.

When Malcolm Gladwell’s agent contacted us about designing the cover for David and Goliath, we were, well, glad.

Elixir created the brand identity for The Modern Ball, SFMOMA’s biennial fundraising event. Using a minimalist approach that evokes artistic creation but doesn’t compete with it, Elixir created a typographic mark and refresh-able “ball” that evolves thematically from gala to gala.

Front Porch Farm is a bastion of bio-diversity. We could describe the owners as bespoke farmers, since most of their products are grown to order for fine restaurants and specialty grocers. And we could describe the farm as a “Noah’s Ark for food,” since the owners are zealous about sustainability. Their dream is to raise all of the ingredients for complete meals of deliciousness — and they are already making wines to accompany them.

In 2009, prAna engaged Elixir for a rebranding effort. (Yes, this is how they spell it out.) prAna needed to visually rethink their brand in order to expand beyond a small but fervent tribe of climbers and yoga practitioners. Elixir brewed up a brand identity that appealed to a broader audience without losing the soulful, bohemian, renegade DNA that was so beloved by their fans. This strategic design work played out in all media including packaging, retail environment, catalog and website.