An Evolving Identity
The solution warranted a minimalist approach that evokes art but doesn’t compete with it. Designed to compliment SFMOMA’s logotype, Elixir created a companion logotype with a refresh-able “ball” that would evolve thematically from gala to gala.
For the inaugural ball in 2005, we kicked off with a simple glass marble.
In 2007, a crumpled sheet of photocopy paper communicated the idea of starting over and the creative process.
In 2012, the ball was inspired by their blockbuster show about cubism and the architecture of the museum’s future expansion.